Rare is the leading behavior change organization in conservation. We specialize in locally-led solutions and work with partners and communities worldwide to bring these solutions to a regional and national scale. For over 45 years, through more than 450 behavior change campaigns across 60 countries, Rare has empowered over 10 million individuals to shift from resource users to environmental stewards. Rare uses insights from behavioral science and design thinking to encourage individuals and their communities to adopt behaviors that benefit people and nature. Our programs harness the cumulative power of individual action and the power of those actions to inspire others. Rare trains local leaders to lead change, leaving a legacy of increased capacity and a sense of pride in conservation.