October is Breast Cancer Awareness Month, sadly, the numbers of women receiving this diagnosis is not falling in any significant way. Breast Cancer has likely touched all of us in some way — through our families, extended families, friends, or perhaps friends of friends. I remind everyone that breast cancer awareness should not be limited to the month of October and call on the community to keep the message alive all-year round. One thing that keeps surfacing in my consciousness is a need to evolve conversations and actions about breast cancer towards a more holistic and integrated model.